Pre-production is the planning of a video production and should be as complete as possible before filming begins. Its where the vision of the project is created. It starts with a treatment which is a short summary of the project. Treatments vary in length. They can be as short as one paragraph but could be multiply pages of content. They are usually a few paragraphs. The treatment is a over view or high-level view that tells what the story or messaging is about. Once the treatment is created and signed off, each step should build upon the previous step. However, certain issues such as budget and delivery date will need to be factor into the decisions made.
Below are some of these actitvily that might need to be performed in pre-production
- Preparing a Treatment
- Writing a Script
- Story Boards
- Casting Talent
- Equipment Selection
- Crew Scheduling
- Location Scouting
It’s the most important indicator of how successful the end product will be.
If pre-production was done comprehensively, the production process will be more about execution. Depending on the scale of the project, there will be either be storyboards or a shooting script to follow. Video can be shot in sequences of out of sequence. These decisions are made in pre-production base on setup time and continuity but could include other constraints. The storyboard or shooting script is a map but there are times when it makes sense to change the original play but unless its clear that the change is necessary, its best to stick to the plan. There are many ways to shoot a sequence.
Some examples of production shooting styles include:
- Film Style Production
- ENG (Electronic News Gathering)
- Multi Camera
Today there are many different ways shoot a video and very many formats to shoot on. Drones, cranes, steady cams, green/blue screen, as well as 4k, 2k, 1080p, 720p, DSLR, lenses, lights all having multiply possibilities. The choices made in production contribute to the look and feel of the end product as well as affecting post production flexibility.
Post-production is were you put it all together. Some content can be created and/or purchased in this phase which blurs the line between production and post-productions. These include animated graphics, animated stills or purchased stock video, bought or produce music and sound design elements, voice over and other content. Below are some of the activities that are conducted in post-production:
- Motion Graphics
- Voice Over
- Creating a Sound Bed
Once all the edit and assembly is done, the video is colored. Coloring contributes to the consistence and the look and feel of screens as well as the overall video.
The biggest benefits to producing a video is that you can transfer information quickly and efficiently. Video is being used to convey messaging in an ever-growing range of business needs including:
- Television commercials
- Web Commercials
- Product Demonstrations
- Products and Services
Marketing videos are created with the main purpose of selling a product or service. They communicate the highlights and features of a product or service. They also offer an opportunity to show your products and services in their best light. The most effective videos are those that balance the amount of information provided with a time frame that keeps the audience engaged.
Corporate video production covers a wide range of purposes and the reasons to produce a video are endless. Here are some additional common types of video that are produced for corporations:
- New Employee Orientations
- Corporate Communications
- Conferences and Conventions
- Products and Services Sales
A couple of examples of corporate videos are a New Employee Orientation and a Corporate Overview. These are used to communicate a company's core beliefs and values as well as their overall mission. They often set the tone and style for all of their video communications.
Another example is videoing conventions or trade shows. They can cover a multiple-day event including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate.
An on-site editor can create a short video presentation that is shown before the close of the convention or trade show. Later, the video can be edited and used for various purposes.
Many national or international companies take advantage these events to interview their key employees or customers.
Educational video has many benefits. It can stand alone or be used in on-line education. It can be organized and delivered in a consistent manner and maintain consistent content. It can be watched multiply times. You can reach viewers without travel cost. It can be used to augment traditional teaching. People learn in different ways. It may incorporate text and video with sound. This can improve understanding and comprehension.
Video for the web is being used in an ever-growing range of contexts, including testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, thank you videos, and apology videos.
Video is rarely delivered in the format that it was shoot in. You might shoot on one of the 4k formats for added flexibility but at this point you would rarely deliver to the consumer in a 4k format. There are standards for video delivery and once post-production is finished the video is converted to the appropriate format. The video should be tested to make sure it meets any requirements for the delivery method. Examples of this would be, broadcast video have color and sound level requirements and web video are delivered in entirely different formats.