A website should reflect its target market. This can be demographic, cultural or anything that delineates a market segment. A website design usually differs based on these metrics.
The homepage design usually set the design of the entire site. This concept contributes to usability of the site. A well-designed homepage usually summarizes the most important information on the website. Carousels have become a popular design element on homepages. Carousels usually showcase the websites content. However, they are ineffective regarding search engine optimization. In addition, a growing number of website traffic bypasses the homepage going directly to content in pages through search engines.
Websites have many functions. Websites are typically dedicated to a particular topic or purpose. Web pages can be viewed from a range of devices of various sizes, including desktop computers, laptops, tablet computers and smartphones A major contributor to the user experience, is the users understanding of how the website works. Standardize navigation and if needed, clear instructions and labeling will help the user experience. If a user perceives the site easy to navigate, they are more likely to continue using it. This drives the trend for a user-friendly interface design.
Part of the user interface design is affected by the quality of the page layout. For example, a designer may choose to keep the site's page layout consistent on different pages.. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the most popular browser window, screen resolution, and the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.
Fluid layouts and grid-based design has increased in popularity. This is due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units that are sent to the browser and which will be fitted into the display window by the browser, as best it can. IF the browser does recognize the details of the reader's screen, the browser can make layout adjustments. This is more flexible than a hard-coded layout that doesn't fit the device window. This also minimizes the user's need to scroll horizontally. Responsive Web Design technics use a deeper level of per-device specification through an enhanced use of CSS. Sites using responsive design are well placed to ensure they meet on going change in requirements. These websites change their layout according to the device or mobile platform thus giving a rich user experience.
Motion graphics and Video
The choice of whether or not to use motion graphics should depend on the target market. Motion graphics may be expected with some website users but a more serious or formal users might find animations unnecessary. However, a more serious user might see the need for a video presentation.
Websites can have many functions. Websites are typically dedicated to a particular topic or purpose. Not all websites are used in the public domain. A company website for its employees are typically a part of an intranet that can only be used by those with access privileges. Web pages can be viewed from a range devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a web server, There is software that runs on these systems which retrieves and delivers the web pages. Apache and Microsoft's IIS are two of the most commonly used web servers. We develop sites for and can offer hosting on both platforms.